Gamification: An Element To Spice Up The App Experience

darmik-r.pngDharmik R

So, are you the “one shot, two targets” kind of developer? Or want to take the humblest of app ideas and make them go huge! Then ‘Gamification’ is the word you are looking for. Today, many of the big brands to small businesses are using this concept as a part of their online marketing strategy. Core intent of gamification technique is to elevate the engagement of internal (employees) and external (external) resources of the organization to improve the bottom line.

Similar to every weekend, last Friday, we had to attend a session on Gamification that is hosted by our Head of Marketing. Well, it was a knowledge gaining session indeed. Before this session, I had a basic idea about this term. But the session has unveiled not only the definition of the term but also key elements and strategies of gamification.

In this article, we will go to step by step discussion to explore gamification in detail. Let’s start!

Conception of Gamification

Gamification is an online marketing tactic that involves game principles and game design elements in non-game context. Motivate your customer to discover more about your offerings by delivering them a fun experience. Basically, it’s all about manipulating your website or mobile app visitors. With interesting gaming program, you can easily promote your stuff to the consumers.

Concept of the game is based on human psychology. We love achievements, rewards, community involvement, competition, high scores, leader boards ranking, etc. Games address all these human tendencies, and that’s why people get addicted to them. Gamification is more similar to a game. It is one of the unbeatable methods to retain the customers.

The best part is, one does not need to redesign and redevelop the website or mobile application  entirely. If your website or mobile app is already performing pretty well, then implementation of gamification can be an icing on the cake. It offers lifetime values to the users by offering them a fun experience to motivate the end users to improve loyalty, interaction, and eventually sales.

Crux to Setup an Excellent Gamification

Set clear objectives

Usually, each new idea is inspired from somewhere. Well, you are allowed to take inspiration from someone’s work/idea, but not to create a replica of it. Because whatever good for others might not be good for you. So, the primary task of gamification is to be very specific about your organization needs.

Get the clarity about what you want to achieve through gamification, define your business objectives and shape your gaming program accordingly. It helps you in planning out a perfect strategy and attaining your business goals quickly.

Define your target audience

Always think from the end-users perspective. Understand and consider their interest areas and shape your gaming to satisfy their needs. Review and analyse consumers’ behaviour on a regular basis and decide what type design you should go for.

Determine user journey

Never assume the things! Gamification is the journey of your users and not yours. So, before creating a draft for the game design, always learn about customers’ expectations. Craft the gaming experience in such a way that users stay engaged throughout the journey and do not lose the excitement at any point.

Maintain users’ interest by informing them about their current position and would be next level in the game. Also, facilitate them with the complete guidelines on how they can reach to that next level. It immensely improves users’ excitement and interest level.

Keep it simple and real

Achievements of customers should be recognized through tangible rewards and leader board points like vouchers or coupons. Such rewards seem more real to the end users and add value to their life.

Explore different gaming designs

Consider all the above points while exploring the gaming designs. Identify interests of your target audience and design our game accordingly in order to achieve anticipated output. Also, make sure, all the options you select should be visually rich, engaging and interactive.

Set the rules of engagement

Don’t go complex! Users get confused if you set complicated gaming standards. Define simple rules of the game so users can easily understand them and move ahead to enjoy the game. Complex things steal their interest from the game.

Don’t miss social media platforms

Don’t forget to integrate the social media platforms like Facebook, Twitter, Google+, etc. into the game. It enables users to share their achievements on different social platforms.

Consistent improvement as per users feedback

To analyse the effectiveness of the gamification, keep checking the reviews and feedback shared by the users. Update and optimize the game in an agile mode as per customers’ demand.

Strategies for Effective Gamification

Launch a sensible game

The reward system is the heart of gamification. Try to make it as simple, short and interesting as possible. If users find your reward system complicated and time-consuming, they simply leave your website or mobile app. In such case, you cannot attain the favourable results of gamification.

Rather than pitching all the information at a time, divide the information into small activities. So, it will be easy for users to learn about the reward process. Enable users with the required information so they can smoothly move towards the next level.

Start with small things

If you are trying the gamification for the first time, then start with the simple and easy game. It helps you in analysing users’ behaviour and response, and game’s effectiveness. For example; you can try a trick of giving a reward to the users who visit or like or follow your Facebook page, Twitter page, YouTube Videos, etc.

Gamification must be in-line with marketing and organization goals

Core purpose of gamification is to improve awareness of your products and services as well as increase the bottom line. Thus, design the gamification in such a way that it provides information about your offerings to the users along with the gaming excitements. The game must encourage users to explore the different parts of the website and learn more about the stuff offered by you.

Consult Professionals

Working with professionals gives you assurance about the tremendous success. Be a partner with a marketing team who has exclusive to work for the versatile industry. Marketing experts can guide you in defining a customized and full proof gamification strategy that aids in increasing your sales and ROI by boosting customer’s interest and engagement.

5 Best Gamification Mobile Apps

1. McDonald

McDonald mobile app

McDonald has started offering various deals along with exclusive fun experience. The newly designed app delivers exclusive weekly deals on tasty food. For example; All Day Breakfast and McCafe coffee. At the end of each deal, the food giant enables users with reward. Access the McDonald mobile app from iOS or Android platforms and enjoy its reward system on each of your purchase.

2. HealthifyMe

Healthify mobile app

This is a fitness app that permits users to stay fit and healthy by losing weight through regular exercises, yoga, and an appropriate diet plan. Users can set their personalized fitness goals and track the progress every day using the app. User can download HealthifyMe from Android and iOS app stores.

The fitness, yoga, and diet plans are pre-defined by the experts. Users have to perform each of the activities strictly to achieve expected results. On the completion of each task, the app credits few points in user’s account. This works as a motivational factor as the user can compete with others on the leader board.

3. Habitica

Habitica mobile app

It’s a simple yet very popular productivity app available on iOS and Android. Users can create a to-do list of their tasks in the app and accomplish them as per your convenience. It’s a fully gamification app that keeps user organized and motivated. It adds the flavour of fun and excitement while attaining the goals.

4. Mint: Budget, Bills, Finance

Mint mobile app

Mint performs the duty of your money manager. It’s a financial tracker app where you can integrate your bank accounts, credit cards, investments, and bills. In this app, you can have a clear idea about your credits and debits. To maintain a balance between your earning and spending, you can use Mint to save the money.

Set your financial goals for saving in the app and follow the pre-decide activities to control spending and improving saving. With each of your savings, you can get free credit scores and more. User can install the app either from Android or iOS platform.

5. duoLingo

duoLingo mobile app

It’s an education app where users can learn various languages for free such as Irish, Swedish, German, Dutch, Russian, Polish, and more. duoLingo helps users in learning how to speak, write, read, and listen different languages. The app improves the knowledge of students by teaching them the basic vocabulary, grammar, phrased, sentences, verbs, etc. of each language through questions and answers.

duoLingo is a free app and available on both Android or iOS app stores. Learners can pre-set their daily goals. Completion of each lesson helps users in moving ahead to their decided goals. User can track lesson completion in a pictorial view in the form of a graph.

So, are you ready to implement gamification in your mobile app?

Intuz is a premier web and mobile app development company where clients can get the inclusive guidance and support in defining exclusive designing, development and marketing strategies. We have suggested the gamification strategy to a few of our clients for their mobile app. We are glad to announce that our clients are enjoying maximum ROI by engaging a massive user base through gamification. If you are in search of a similar kind of solution, then share your requirements with us 

Dharmik R

Dharmik R

An energetic software engineer with a fine ability of learning, technical and management skills.
Intuz member since June 2014

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