A Multilingual Beauty Retail E-Commerce Platform Built for the Saudi Market
Body Plus needed a full e-commerce platform to sell 7,000+ beauty and personal care SKUs across web and mobile in Saudi Arabia. Intuz built the complete solution – iOS and Android apps, a web store with English and Arabic support, a custom admin panel, and full Odoo ERP integration – with payment, shipping, and SMS services connected across the platform.
Platform FEATURES
What We Built to Power a Large-Scale
Beauty Retail Platform in Saudi Arabia
A Full E-Commerce Storefront Built for Scale
We built the Body Plus storefront across web, iOS, and Android to handle 7,000+ SKUs across multiple beauty categories. We built smart filtering across brands, price, product type, skin type, and other attributes so customers can narrow down to what they need across a large catalogue – alongside sort options covering what’s new, trending, and discounted.
Bilingual Platform Built for English and Arabic Markets
We built full bilingual support into every layer of the platform – product listings, navigation, checkout, and notifications all work in both English and Arabic. The interface adapts fully to the selected language, including right-to-left layout for Arabic users – giving customers a consistent experience in their preferred language across web and mobile.
Third-Party Integrations for Payment, Shipping, and Communication
We connected the platform to a full set of third-party services. HyperPay and Tamara handle payments, AyMakan and Aramex manage shipping, and Unifonic’s SMS gateway covers OTP verification and order notifications – keeping all critical post-purchase touchpoints within the platform.
Google Shopping Integration Across a Multilingual Catalogue
We handled the full Google Shopping setup for Body Plus – managing product listings, data quality, and keyword improvements across both English and Arabic catalogues. Getting a large, multi-category store correctly listed across two languages presents specific challenges around data formatting and listing accuracy, and we managed the full setup to address them.
A Custom Admin Panel for Full Operational Control
We built a custom admin panel giving the Body Plus team control over products, categories, pricing, offers, discounts, coupons, and real-time reporting from one place. Every SKU in the catalogue can be managed and monitored directly – giving the team a single point of control over day-to-day operations.
Odoo ERP Implementation Across Two Warehouses
We implemented and customised Odoo ERP to automate Body Plus’s back-office operations. Inventory, pricing, products, and customer data sync in real time across two warehouses – with supply chain, order processing, HR, payroll, and financial reporting all running through one system.
#1 in iOS Shopping Category in Saudi Arabia
The Body Plus iOS app reached the top spot in the iOS Shopping category in Saudi Arabia – surpassing major players including Amazon. This came from a strong rise in new users, high app usage, and rapid growth in downloads and overall user engagement.
7,000+ SKUs Managed Across the Platform
We built the platform to handle a large and growing product catalogue without compromising on performance or discoverability. Product data, pricing, and availability are managed centrally through the admin panel across the full catalogue.
Dual Payment Integration with HyperPay and Tamara
We integrated both HyperPay and Tamara into the checkout flow to give customers payment options within the platform. Both payment providers are connected directly into the Body Plus platform across web and mobile.
Dual Shipping Partner Integration
We integrated both AyMakan and Aramex into the platform to give Body Plus flexibility in how orders are fulfilled and delivered across Saudi Arabia. Having two active shipping partners connected gives the client operational flexibility in managing deliveries.
Unifonic SMS Gateway for OTP and Notifications
We integrated Unifonic’s SMS gateway to handle OTP verification during user authentication and order notifications. Keeping authentication and order communication within a dedicated SMS provider supports a more reliable customer experience.
Real-Time Sync Across Two Warehouses via Odoo
The Odoo ERP implementation keeps inventory, pricing, and order data in sync across Body Plus’s two warehouses in real time. Automated supply chain and order processing gives the operations team accurate, up-to-date data across the business.
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Tools & technologies
The Tools and Technologies
Behind Body Plus
We used a modern frontend stack, Node.js backend, and React Native for mobile – alongside
Odoo ERP to connect and automate back-office operations across the platform.
What Our Client Says
I interacted with Intuz services for nearly 3 years now, I had never faced any issue and we always delivered the project on time, and the resources always up to the challenge level and beyond.
Muhannad A., CTO · Body Plus · Saudi Arabia
